SMS marketing is a form of digital marketing where businesses send promotional or transactional messages to customers via SMS (Short Message Service) on mobile phones.

Businesses use SMS marketing platforms to send bulk messages to customers who have opted in to receive communications. These messages can include promotions, updates, reminders, and other information.

Yes, SMS marketing is legal, but it is regulated. Businesses must comply with laws such as the Telephone Consumer Protection Act (TCPA) in the US, which requires obtaining explicit consent from customers before sending them SMS messages.

• Obtain explicit consent from recipients.
• Provide clear opt-out instructions in every message.
• Keep messages short and to the point.
• Send messages at appropriate times to avoid disturbing recipients.
• Segment your audience for targeted messaging.

You can collect phone numbers through sign-up forms on your website, at the point of sale, through social media campaigns, or by using keywords that customers can text to a shortcode.

Yes, many SMS marketing platforms allow you to personalize messages with the recipient’s name, purchase history, and other custom fields to make the communication more relevant.